By sorting out the updated content of each version of the Kugou Music concept version, we can understand the current product development trend, and give possible directions for subsequent user growth, community building and operation.
Due to iOS reasons, only 2.0.0, 2.0.4, 2.0.7, 2.2.8 and the latest 2.3.3 versions can be downloaded for experience, and, considering the stability, the main analysis will focus on listening to version 2 The functions, operation and commercialization of music, music community and other functions are time-sensitive, so they are placed in Part 3 for centralized description.
The relevant data in this article are all from the Apple data of Qimai, and Android is not included.
Third, the version combing
The Kugou concept version released country email list version 1.0 on February 6, 2020. The latest version is 2.3.3. During the period, a total of 40 versions were released. Except for the repair versions such as experience optimization, 22 updated versions with visibility were screened out.
The updated content of the 22 versions is classified and divided into music experience, channel/community building and commercialization. Arranged according to the release order of the versions, the content shown in the figure can be obtained.
Among them, the blue part represents music experience, the green part represents community/channel construction, and the red part represents commercialization.
Through the visualization of the content, we can see the trend of version development. In the first version and the early stage of version 2, the focus of the iteration is on the music experience, including the interface layout and visual revision.
Version 2 focused on the community, that is, the construction of music channels, and also began to operate through VIP rewards.