Some of your competitors will already be ahead of the SEO game, targeting lucrative keywords with their content. But that shouldn’t stop you from ranking for the same keywords (and even outranking the competition).
There are two methods for analyzing your competition in this scope.
The first one is done by plugging in your competitor’s domain in Ahrefs’ Site Explorer set to “subdomains.” This will show all of the keywords your competitor ranks for.
Site Explorer finds over 18K keywords that this domain ranks for
For a more manageable keyword list, you can also plug in a specific page’s URL (like the blog or practice areas) and/or use filters to display keywords by criteria like search volume, traffic potential, or keyword difficulty.
Applying the "Position" filter to the Organic keywords report
Filtering the results to keywords ranking at 1-20 gives you a more manageable list.
In the second method, you can look up a few competitors in one go. Go to the Content Gap report in Site Explorer, plug in your competitors, and leave the last input file open.
Setting up a Content Gap report in Site Explorer to show only competitors' keywords
This will show you keywords where at least one of your competitors ranks in the top 10.
Content Gap report results
To increase the relevancy of the results, you whatsapp number list can uncheck the “1 target” intersection.
If you already have a live website, you can also insert your domain to see the keywords that your competitors rank for but you do not. For this, use the last input field for your domain.
Setting up a Content Gap report in Site Explorer
Look even further
If you want to uncover more opportunities for driving organic search traffic, spend some more time in Keywords Explorer and browse through:
Topics your competitors blog about.
For example, we can take our Also rank for report and make it show only keywords with questions by including words like “why,” “how,” “when,” etc., in the Include filter.