Injustice is everywhere. Sometimes it's arbitrary, sometimes it's systemic. Often the problems and causes are so complex that it is difficult to know what needs to be corrected. Fortunately, we live in a time when more and more corporate foundations and philanthropic entrepreneurs are taking steps to turn things around and bring about lasting change through aligned corporate social responsibility efforts across the organization. . Our recent coverage in the Content Standard on the importance of brand purpose focused a lot on integrating brand purpose into content buy email list strategy. However, in this story, we will look at the people who are driving change in the corporate social responsibility landscape. Big money, big ambitions Corporate foundations, a subset of nonprofit organizations, apply a fair amount of financial leverage. In 2015, it was reported that the top 50 donated $5.5 billion to charitable ventures. The latest annual count available on foundationcenter.org revealed that just five corporate foundations (Novatis, Wells Fargo, Wal-Mart, JP Morgan and Bank of America) were responsible for 22% of giving that year. over $1.2 billion in cash for these brands alone. In order to advance society, these organizations define their most important social values, select philanthropic activities that align with those values, and measure the social outcomes created. But who is responsible for setting buy email list these values? At Wells Fargo, more than 70 million customers, more than 260,000 employees, shareholders, suppliers, community members and decision makers interact with the company. That's a lot of stakeholders, but Wells Fargo actively seeks their guidance in defining its corporate social values. And these values ​​are not static They evolve to meet the main challenges of the day. To this end, the company carries out CSR materiality assessments every three to five years. “Because these issues are complex and require long-term solutions, we increasingly recognize the importance of working with others who can help us maximize the breadth and depth of our reach and impact. said Jon Campbell, head of corporate responsibility and community relations at Wells. Fargo & Company. Sometimes our buy email list social values ​​as Americans are challenged by social issues so complex, or so strategically important to the country as a whole, that a sitting president will convene an advisory council. In 2010, then-President Barack Obama tapped Carrie Schwab-Pomerantz to serve on the President's Advisory Council on Financial Capability.