Apr 05, 2022
In Welcome to the Forum
5. Don't ignore the nuts and email list bolts Testing your list, monitoring engagement and creating a readable message are essentials for a successful campaign Use an email list inbox monitoring tool - or send to your own seeds at the email list major ISPs before the main campaign is sent. Also, test the actual campaign to see if any delivery problems occurred in live sending. Test rendering - Know what your message really looks like on the email list various platforms. If your email looks broken, you'll disappoint your subscribers and erode your brand. Run messages through a Spam Assassin tool - to check content and email list other factors in your email that may suggest spam to ISPs. Test all links in messages before sending - A link that is not working email list leaves a bad impression and could prompt your subscriber to unsubscribe or mark your message as spam. Use engagement statistics: high opens, email list high clicks, and low complaints, to see how "wanted" you message really is - Regularly A/B test to try to determine what really engages your subscribers. Look at campaigns that performed well (high opens/clicks, low complaints) or email list campaigns that performed badly (low opens/clicks, high complaints) to determine what works for your subscribers.