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Rupa Islan
Jul 31, 2022
In Welcome to the Forum
NetEase Cloud Music was officially launched on April 23, 2013. It is a music product under NetEase that focuses on discovery and sharing. Relying on professional musicians, DJs, friend recommendation and social functions, the online music service Buy email list focuses on playlists, social networking, and big names. Recommendations and music fingerprints, with playlists, DJ programs, social networking, and geographic location as the core elements, create a new music life for users. 3 product positioning As an online mobile music platform, it has developed so far that it is not a single playback tool, but an Internet platform integrating social networking, originality, and attracting fans, focusing on discovery and sharing, and focusing on music socialization. Users can use it to discover music, listen to music, manage music, share music, listen to their favorite radio stations, find their favorite playlists, and communicate with other music-loving users by leaving comments and updates . 4 User needs analysis 4.1 Target population Users who like music are more inclined to young users User story: Alice has been fond of music since she was a child. She has used music products such as Walkman and MP3 in the past. Later, when she got a smartphone, she began to listen to music with her mobile phone. She found many mobile music products with richer experience, and now she likes to use the NetEase Cloud Music app. Usage scenarios: Alice has been fond of music since she was a child, and she often likes to walk while listening to her favorite music. She usually opens the software on demand to private FM and leaves it in her pocket; she likes to find quietness on the software during her self-study every day. , comfortable playlists, you can study with peace of mind with autoplay turned on; after a day of class, Alice returned to the dormitory and slumped on the bed, so she turned on her favorite anecdote radio station and started listening.
NetEase Cloud Music Mobile Product Experience Report content media
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Rupa Islan

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