Do you think a Michelin star restaurant located in the most expensive neighborhood in Madrid has the same buyer persona as a traditional bar in a Galician village? Does the same public consume the cinema in the original subtitled version of Filmin and each Marvel production on Disney +? The answer is obvious...
Buyer persona: what it is and how to create it in five steps - rupixen com Q59HmzK38eQ unsplash 1024x683 What is the buyer persona for ? The study of the trends, behaviors and patterns of the potential public allows us to create a marketing strategy based on objectives, challenges and pain point (points of pain in Spanish or, what is the same, those problems whatsapp list that it faces the audience and that we could solve with our products or services) Understanding their motivations and pain point through the buyer persona is key to understanding both what makes them happy and what they need to solve. Once we have it clear, we will know what content to create, how and where to share it, as well as how to improve our presence.
Think of the buyer person as a compass that tells you where to direct your business. How do I know who my buyer persona is ? If you have already understood that it is important that you use this tool to be more accurate in the marketing decisions you make with your projects, you are probably wondering how to know who your buyer persona is . The first thing you should do is carry out market research (with both quantitative and qualitative indicators) on the type of people who usually buy your products and services, as well as analyze the data of the clients with whom you have worked so far. It is important that you do not stay only with your database and that you take into account what the people who trust your direct competition are like, since it is likely that the problem they are trying to solve is the same or very similar.