The author starts with the dismantling of product functions and understands Soul's business distribution and service function modules. On this basis, the analysis of competing products of Hetantan, Jimu, and the most right is carried out, and the advantages and disadvantages of Soul are clarified. In the future, Soul still needs to explore more possibilities. Soul, as a dark horse in the social field of strangers, has remained in the top 10 of the App store social list since March 2018. Soul's product positioning of making friends with souls is differentiated from the current social apps that are mostly oriented to dating and making friends, and it has become a clear stream among them.
However, with the continuous expansion of Soul and the continuous diversification of service functions, Soul also began to face various problems such as gradually blurred product positioning, uneven quality of community content, loss of some early users, weak user retention, and difficulty in commercial realization. In the past, there was continuous suppression phone number list by powerful opponents such as Tantan, and then there was the pursuit of social apps in the pan-entertainment vertical field such as Jimu. How did Soul stand out in the embarrassing situation of being a wolf and a tiger? Can it still become a private place in the hearts of users?
This paper will find and verify the requirements from the aspects of product function structure analysis, competitive product analysis, user research, etc., find the direction of product optimization, and finally output the product function optimization plan. Table of contents: 1. Analysis of product function structure 2. Competitive analysis 3. User Analysis 4. User research Five, function optimization plan 6. Summary 1. Functional structure of Soul products Soul is a social software for strangers that focuses on soul communication. Its product positioning is to provide anonymous social services based on spiritual communication for young people who "want to truly express themselves and meet their communication needs".