Internet education users tend to be more profitable and pay more attention to learning experience than the traditional education industry, and have higher requirements for cooperation on the operation side, product side, and teaching side. This also determines that the Internet education industry needs to be more refined in operation; at the same time, the fierce competition of the same kind will test whether Internet education companies have strong operational capabilities to drive growth. 01 As a company that builds a complete domestic education market segment service platform system with hardware, software, platforms, and resources, NetDragon has been accelerating the global layout of its education strategy. 10,000 teachers and 30 million student users.
"Building popular phone number list products" has become the focus of the company's work this year. Due to the popularity of the Internet education industry in recent years, educational products have sprung up, and the competition of the same kind has become increasingly fierce. In order to create explosive products, in addition to the planning and design of the educational product itself, it also needs to be driven by a strong operational strategy. In the process of "creating explosive products", NetDragon faced the challenge of educating the professional ability of product operation. To meet the challenges of product operation, empowering employees is the key. Therefore, NetDragon has chosen Qidian Academy as the talent training platform for the operation of internal educational products of the enterprise. 02 The intended participants of the company are mainly operations managers, and some product managers are also included. They come from different project teams.
The operating experience ranges from zero to nearly 10 years. It is quite challenging to conduct in-depth research and match the needs of an operational talent training with a large difference in operational work experience and responsible for many types of products, and how to formulate an effective training plan that truly helps employees improve their actual combat capabilities. Our course consultants initially collected these training intentions: Deepen product operation thinking, master more practical skills, and improve operational practical level Improve operation strategy, drive product operation through user data, and create explosive models In the product operation stage, how to set operation plans for different priority user groups? How to master an efficient user growth methodology... Relevant cases of product launch and new promotion in channels, and how to promote user activation for tool products ... From operational strategy management, to system methodology and practical cases, to tools and practical skills, and finally to project products of different natures... The trainees reported strong learning needs from different levels and dimensions.