Attrition, or churn rates, measure the rates at which Image Manipulation customers quit using a company’s services over a specified period. The churn rate impacts growth enormously if the customer acquisition rate does not surpass the churn rate. Keeping churn rates low influences the growth rate of the business overall. The churn rate indicates customer satisfaction or lack thereof. Obviously, a high churn rate indicates unsatisfied consumers. Dividing lost customers by total customers for a time period by 100 gives you the churn rate. Each industry averages a different churn rate that businesses use to compare themselves to competitors. If a company’s churn Image Manipulation rate increases well above the average, the business knows a fundamental funnel flaw exists. Customer service, product quality, or a new program launch may be the issue.
Net Promoter Score A net promoter score Image Manipulation measures the willingness of customers to share your business’s services or products with other potential customers. The score ranges from -100 to 100 and gauges customer satisfaction and loyalty. The net promoter score calculates customer responses to a single-question survey. Generally, the survey asks consumers to rate the likelihood by which they would recommend your brand to a colleague on an 11-point scale, from 0-10. Following their rating, customers the net promoter score categorizes into three types of consumers. Promoters give the highest rating, usually either a 9 or 10. They likely love Image Manipulation the company’s products or services and enthusiastically share the company with others. The promoters make up the most loyal customers. Passives consist of the middle group and provide a 7 or 8 score. Passives are likely satisfied with products and services.
However, other competitor companies persuade Image Manipulation passives to leave your business for service elsewhere. Passives probably do not speak ill of your business or encourage others to give your company business. Detractors give the lowest score, a 6 or less. Detractors do not care about your company’s services and will likely not return to your company again for service. They may even speak ill of your company to others and persuade people from giving your company business. Subtracting the percentage of customers who are detractors from the percentage of customers who are promoters calculates the net promoter score. If only promoters Image Manipulation responded to your survey, your score would be 100. If only detractors responded to the survey, your score would be -100. Generally, net promoter scores fall somewhere in the middle.