the experience of a seller so that the rest of the team can incorporate it into their speech. In this way, even in the middle of a campaign, improvements can be applied to redirect and achieve the defined objectives. How to create a sales argument? First of all, it is important to highlight that all products should have a sales argument, since although some share certain similarities, the differences are key for the consumer to decide to buy that novelty. This means that it is likely that part of a storyline can be used for several products, but what makes it unique should always be highlighted.
To make a sales pitch, follow these steps: Develop a complete description of the product or service that is going to be marketed : first of all, the clipping path service product or service that is going to be offered to the public must be well known, so all its characteristics, its functionalities, its benefits, its price, etc., must be described. The client will have many questions regarding that product or service, so it is important that, in this first part, a complete description of it is obtained in order to give a clear answer to any of those doubts. Give value to
the product and the company : in a tool or document such as the sales argument, the philosophy and all those strategic elements of the company should not be lost sight of. In addition, in order to gain the trust of the client, information can be given about the history of the brand, mentioning referential clients if possible or providing all the information that may be relevant to the consumer in reference to the company and its product. . Emphasis should also be placed on why that product should be chosen and not another, what problems or needs it solves,