On Friday, I gave the operation team a semi-annual review to talk about the operation of the company and ask a very meaningful question.
As long as you use private domain means to do business, you will feel the same way!
70% of our 2B order demand comes from our community, and it is Number List mainly a key operation group;
Fission growth has become increasingly weak, and the activities in the past month, without exception, have all failed to meet expectations;
Need traffic, accurate traffic, need products, products that sell well, and products with high prices.
The solution to the first problem is very simple. Make more and better groups that are included in key operations.
Solving the second problem is also very simple, because the fission is destined to hurt the relationship between users. We have changed our operating ideas and have solved it.
The most nonsense is the third problem, which is an unsolvable problem: traffic and product power , these two goods are !
1. Traffic-based business or product power business
In the private domain business, there are generally three business models: traffic-based business, product power-based business, and between the two!
1. Traffic-based business
Standardized products are the main products, and traffic is enough, and then sales are completely proportional to traffic.
For example, most fast-moving consumer goods, the price of this product will not be very high, but the population base is large, and it is enough to cover the traffic.
Traffic is the core, operation or not operation is actually the same, I come to your group to buy vegetables, fruit, eat a hamburger, drink a cup of coffee, can you still operate a flower for users?
Not even realistic!
The essence of this kind of private domain operation is to engage in traffic and reach frequency!
Therefore, don't look at the community of Ruixing Coffee and hamburger restaurants, which will only be mass-posted, and can't stand the number of millions or tens of millions of users!
The requirements of this kind of business for products are that they are simple, standard, and the price is not too high. If there are two more explosive products, then it will be perfect!
2. Product power business
There is also a private domain operation, which requires a lot of effort. It is quite complicated to engage in activities, promotions, sales, and IPs!
There is no way to do this. You will find that most of their products in this private domain business are not cheap, and this kind of product needs to educate users many times, which makes users' purchase decisions very cautious!